Our Knowledge Bank
For over 30 years, clients from Fortune 500 firms have contracted with Palma Companies to add consumer insight and strategic intelligence to a wide range of business issues. The result has been better business decisions for our clients … and a lot of knowledge for us.
A sampling of some primary Project Objectives:
- Strategic Planning
- Advertising Campaign Assessments
- Marketing Communications
- Positioning and Re-Positioning
- Consumer Product Development
- Business Services Development
- Idea Generation
- Target Market Analysis
- Customer Service and Satisfaction
- Employee Input / Team Consensus
We learn something from every person we talk to (consumers and clients alike) and we glean insights about the values held by people in different regions of the country (and within different corporate cultures). These lessons invariably shape and enrich our perspectives, adding value to each ensuing project and perspective.